September 10, 2003

At least it's not Mr. Pibb...

Mayor Bloomberg announced today that Snapple is now the official "official water, juice and iced-tea provider" for New York City. That's right, cash-strapped NYC is now accepting advertising, and this deal pulls in $166 million that is very much needed to keep the city from going totally bankrupt. Because this money is needed so badly, I'm not horribly offended. I mean, it could be worse. They're not selling advertising on the Empire State Building or Statue of Liberty (yet) and I'm not expecting to see tons and tons of Snapple ads everywhere around the city (no more than usual, anyway). Besides...this is no more evil than the Microsoft hot dogs we had a few years back. That was downright creepy.

Posted by jason at September 10, 2003 10:42 AM | TrackBack | Read more: NYC

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