Joe Atkinson sent from Vancouver, British Columbia, a story about beer technology that he saw in the National Post of May 27. For those who haven't heard, at least two minutes are needed to draw a pint of the Irish-Made Guinness beer. Last year, however, Diageo, the multinational owner of the Irish brewery, said it would introduce FastPour technology to reduce the pouring time to 25 seconds.The FastPour method entails filling the glass and placing it on a special plate, the surger, where the beer is zapped with ultrasound "to create the characteristic creamy foam." Diageo tried this ploy in 30 pubs in England. British reaction to FastPour was horrible, so Diageo has backed down. A company spokesman told the British newspaper the Observer: "We got the message. People love the ceremony and the theatre of the slow pull."
Posted by jason at July 31, 2003 12:17 PM
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I also read that some blasphemers actually serve their stout cold instead of slightly warm. Saints preserve us!
I have to shamefully admit that in England, we have such a thing as "Guinness Extra Cold". This is a strange attempt to get Guinness to appeal to a younger generation. Personally, I believe Guinness is pretty much ruined by this. Hooray for marketing.
On a positive note, you can still get plenty of decent beer in England (beer as in Real Ale/Bitter/whatever you call it).
In the immortal words of Homer J. Simpson: Mmmmmmm, beeeeeer.
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